Mr. Master and Premiere Networks renew their exclusive sales representation agreement for AIM Premium. iHeartMedia and Total Traffic & Weather Network renew their AIM Premium licensing agreements.
LOS ANGELES, February 13, 2024 – To kick off the new year, Mr. Master has closed several multi-property deals with iHeartMedia spanning across Premiere Networks, Total Traffic & Weather Network (TTWN), and all local iHeartMedia stations. Effective immediately:
- Premiere Networks: In a multi-year agreement, Mr. Master and Premiere Networks have renewed and extended their sales representation agreement. Premiere Networks will remain the exclusive ad sales rep of Mr. Master’s barter inventory spanning the 5000 stations using Mr. Master’s AIM Premium software.
- Total Traffic & Weather Network: Master’s AIM Premium licensing agreement with Total Traffic & Weather Network has been extended as well. This licensing deal spans more than 2000 stations using Total Traffic & Weather Network’s software.
- iHeartMedia: Master has renewed its AIM Premium licensing contract for multiple years with all iHeartMedia stations, including more than 860 stations and 160 markets.
In response to the agreements, CEO of Mr. Master, Stu Jacobs, said “We’re thrilled for Premiere to remain our ad sales partner and to continue our licensing partnerships with Total Traffic & Weather Network and all local iHeartMedia stations. These partnerships have been a key part of Mr. Master becoming the industry’s leading compliance and distribution software company.”
Julie Talbott, President of Premiere Networks, shared “Premiere has firsthand experience with the incredible network spot compliance and workflow benefits AIM Premium provides on both the network and local station level. We’re happy to continue serving as Mr. Master’s ad sales partner and exclusively repping Mr. Master’s network barter to advertisers.”
AIM Premium is the industry’s only compliance and content delivery software that automatically processes and delivers network spots, makegoods, and shows into automation systems. The workflow optimization software automatically delivers network content within one minute and posts affidavits within 24 hours.
AIM Premium has been shown to increase the revenue, productivity, and compliance of both its network and local station users. AIM Premium is used by more than 5000 stations and processes more than 1.1 million spots per week. Users have seen productivity increases of 50% and 40-60 hours saved per week per market. Users have also seen compliance improve by as much as 95% by implementing AIM Premium into the network traffic and production workflow.
About Mr. Master
Mr. Master, a subsidiary of Banyan Software, supplies radio stations with the leading compliance and content distribution software in the industry. Its AIM product suite is used by the biggest radio groups in the country to optimize their traffic and production workflow. AIM Premium is a work-from-anywhere software solution that optimizes a station’s workflow by automating network commercial inventory and compliance data processing, as well as delivering on-air programming content to stations in under one minute. AIM Premium is used by 5000 stations nationwide and processes more than 1.1 million spots per week. AIM Basic focuses exclusively on delivering on-air content and ads to stations. It is widely accepted as the industry standard for unattended audio delivery by content providers and stations. Together, the AIM products service more than 8500 radio stations. Learn more at www.mrmaster.com or follow us on LinkedIn.
About Premiere Networks
Premiere Networks, a subsidiary of iHeartMedia, syndicates more than 100 radio programs and services to more than 8,000 radio affiliations and reaches a quarter billion listeners monthly. Premiere offers the best in talk, entertainment and sports programming featuring the following personalities: Ryan Seacrest, Glenn Beck, Delilah, Steve Harvey, Clay Travis, Buck Sexton, George Noory, Dan Patrick, Colin Cowherd, Granger Smith, John Boy and Billy, Sean Hannity, Elvis Duran, Mario Lopez, Bobby Bones, Johnjay and Rich, Big Boy, Brooke & Jeffrey, Doug Gottlieb, Enrique Santos, Nancy Grace, and others. For more information, please visit www.PremiereNetworks.com.
