Press

The first modern press releases[1] were created by Ivy Lee.[2] Lee’s agency was working with the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck. Ivy Lee and the company collaborated to issue the first press release directly to journalists, before other versions of the story, or suppositions, could be spread among them and reported. He used a press release, in addition to inviting journalists and photographers to the scene as a means of fostering open communication with the media.[3]

Public relations pioneer Edward Bernays later refined the creation and use of press releases.

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